JioCinema Partners With International Academy Of Television Arts & Sciences

Reliance Industries’ JioCinema has partnered with the International Academy of Television Arts & Sciences for the 52nd International Emmy Awards. This collaboration marks a significant milestone, as it is the first time the prestigious event will be accessible to a broad Indian audience via a digital platform. The ceremony, renowned for honoring the best in global television, will be held on November 20, 2024, in New York City.

Through this partnership, JioCinema aims to broaden its content offerings and attract a diverse viewership, leveraging the popularity of the International Emmy Awards to enhance its platform’s appeal. This move aligns with JioCinema’s strategy of expanding its footprint in the digital entertainment space, where it has been making significant inroads with various high-profile partnerships and exclusive content acquisitions.

For the International Academy of Television Arts & Sciences, the partnership with JioCinema represents an opportunity to tap into the vast and rapidly growing Indian market, where streaming services have seen explosive growth. The collaboration is expected to bring the International Emmys to millions of Indian viewers, showcasing some of the best television content from around the world.

This partnership not only underscores JioCinema’s growing influence in the global digital entertainment arena but also reflects the increasing importance of India as a key market for international content. By bringing the International Emmys to India, JioCinema is positioning itself as a leading player in the streaming industry, offering a mix of global and local content that caters to diverse tastes and preferences.